When should I change my company logo?
Mature companies typically redesign their logo when their market strategy completely changes, or if they see seriously declining sales and revenue; smaller businesses can consider a redesign if their initial brand message isn't getting across to their customers with their current design.
The new logo is supposed to provide a fresh representation to the company and showcase the combined identity of both. A new logo might also be created when a company gets divided and another entity is being created with new management.
- STEP 1: KEEP UP WITH THE TIMES. Much like fashion, logo design follows trends—color, fonts and use of icons all come into play when considering a logo refresh. ...
- STEP 2: KEEP IT MEANINGFUL. ...
- STEP 3: KEEP IT SIMPLE. ...
- STEP 4: KEEP IT RECOGNIZABLE.
Redesigning is not necessary for all brands and is not an easy decision to make. It requires careful consideration, and when in need, it can seem like a challenging and daunting task for many professionals. A logo redesign is not something that brands often prioritize, but it could be very well worth the time to do so.
- Lay the groundwork. ...
- Value your sketchpad. ...
- Start in black and white. ...
- Keep it appropriate. ...
- Aim for easy recall. ...
- Strive for difference. ...
- Consider the broader brand identity. ...
- Don't be too literal.
BUT to stay competitive in you niche, appeal to your target market and evolve as a business, it's so important to revisit and refresh your branding every 2 to 3 years.
Businesses often need to rebrand, and it can be a result of many reasons, including international growth, new management, a bad reputation or an outdated image. Whatever the reason, it's important to create a stellar brand that people will remember.
- Appropriate – logos should be appropriate in it's feeling. It doesn't need to say a whole lot.
- Distinctive & Memorable – It has to be unusual enough to persist in our mind. ...
- Simple – Logos are displayed across various mediums in many different sizes.
- Your logo should reflect your company in a unique and honest way. ...
- Avoid too much detail. ...
- Your logo should work well in black and white (one-color printing). ...
- Make sure your logo's scalable. ...
- Your logo should be artistically balanced.
Findings The greater the degree of change in the roundedness of a previously angular logo, the more likely it is that strongly committed consumers will evaluate the redesigned logo more negatively (in terms of brand attitude).
What are the 7 golden rules?
- Take leadership – demonstrate commitment.
- Identify hazards – control risks.
- Define targets – develop programs.
- Ensure a safe and healthy system – be well organized.
- Ensure safety and health in machines, equipment and workplaces.
- Improve qualifications – develop competence.
- It's simple. It's easy to fall into the trap of thinking that your logo needs to be complex, but the best logos are often the most simple. ...
- It's memorable. ...
- It's timeless. ...
- It's relevant. ...
- It has high-quality typography. ...
- It contains the appropriate colors. ...
- It's versatile.
| Golden Rules of Accounting | Real Account | Nominal Account |
|---|---|---|
| Debit | What comes in | All expenses and losses |
| Credit | What goes out | All incomes and gains |
The 20 Percent Rule. If you're interested in trademarks and design, you may have heard that you only need to alter a logo by about 20 to 25 percent in order to claim it as your own. It can be inspired by a logo that already exists and is in use as long as it differs enough that it appears to be its own design.
- Your internal and external brand perception aren't aligned.
- Your target market is not well defined, or it's time to reach a new audience.
- You're losing relevance and you need brand revitalization.
- Your product or service mix has changed.
Because logos are one of the most familiar elements of a business bringing the essence of everything you are, it's going to be a major risk if you change it. But it may be necessary in your case if you're merging with another business, or if you think the imagery is outdated.
- Attract More and Better Customers. ...
- Command Premium Prices. ...
- Differentiate from the Competition. ...
- Close Sales More Easily. ...
- Reduce Marketing Costs. ...
- Attract Top Talent. ...
- Boost the Value of Your Company.
What Makes A Good Logo? # A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message.
- Revenue.
- Market share.
- Number of customers/users.
- Repeat transactions.
- Website traffic.
- Social media followers.
- Google rankings.
- Be eye catching.
- Be timeless.
- Be memorable.
- Work well large or small.
- Encompass your brand vibe.
What is the most important goal of a logo?
So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience.
The idea behind brand image is that the consumer is not purchasing just the product/service but also the image associated with that product/service. Brand images should be positive, unique and instant.
What are Logo Usage Guidelines? A logo usage guideline is a document you write up for future reference that includes different versions of your logo design and how they are to be used. The logo you choose to tell your business's story will also convey your brand message.